BOLD FLAVORS, BOLD DESIGN.

Roots is more than a restaurant—it’s an experience. The branding reflects the heart of Latin fusion cuisine: vibrant, rich, and deeply rooted in tradition. Inspired by the bold patterns and colors of traditional Latin American blankets, the visual identity is a seamless blend of culture and modern sophistication.

The logo is elegant yet approachable, with organic, flowing typography that nods to the restaurant’s name and its connection to heritage. The color palette—full of warm reds, deep blues, and energetic yellows—creates a sense of warmth, passion, and celebration, just like the food itself. The use of patterns adds texture and movement, making every touchpoint feel dynamic and inviting.

The balance of refinement and playfulness extends into the menu design and supporting materials. The clean layouts and high-contrast typography keep things sophisticated, while bursts of color and geometric motifs bring the vibrancy of Latin culture to life. Every design choice is intentional, reinforcing the fusion of upscale dining with a welcoming, energetic atmosphere.